Touchpoint Marketing Effectiveness Audit
Our signature Touchpoint Marketing Effectiveness Audit (TMEA) takes a holistic approach to reviewing the marketing performance of your business from a customer perspective. Every interaction with your customer is building your reputation and your brand.
A TMEA will enable you to identify areas that need to be worked on to improve customer engagement and/or assist you in identify new marketing opportunities. Over a two-week period the audit will review all marketing interactions a customer may have with your business and provide you with a fresh third-party analysis and recommendations to move forward.
Our Touchpoint Marketing Effectiveness Audits include:
- Review your online presence and benchmark against competitors.
- Assess the user-friendliness and effectiveness of your website.
- Evaluate your printed marketing materials, forms and other customer documents.
- Conduct a series of secret shopper style reviews of the buying process.
- Review all other contact opportunities/channels that can be identified.
Touchpoint Marketing Effectiveness Audits are subject to availability and start from $5,500 including GST.
Contact us for a free consultation.